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Webster's Process

The dynamic nature of design and adopting new trends allows Arif Alim, our Fullstack & UI/UX Designer to help our clients meet and exceed their clients’ needs and wants
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Webster's Design Process

Design plays a crucial role in a product’s success. A product that fails to meet its customers’ needs cannot be successful on the market. More and more companies are focusing on human-centred design to increase their chances of success. Put the end-user at the heart of product design and evaluate every design decision according to the user’s needs and wants. Design thinking is a human-centred design methodology that enables companies to solve design challenges in innovative ways.

Phase 1

Story

Design thinking is a universal methodology that works equally well for physical and digital design. No matter what you design, whether it’s a digital app or a physical chair, design thinking allows you to set your assumptions aside and build products tailored specifically for your users’ needs. Understanding our clients and their users and delivering high-quality work, we look at our process dynamically as we iterate over different phases of the process to successfully deliver and launch.

Phase 2

Empathize

As you continue developing empathy for your users, focus on the emotional part of interactions (how do products make users feel?). Emotions play a tremendous role in how we think about products. When users develop positive associations with products, they are more likely to continue using them. That’s why it’s essential to collect emotional responses (both positive and negative) that test participants’ experience when performing a particular task in a product. We use the following techniques to help define the problem and guide your process:
  • User interviews
  • Contextual inquiry
  • Empathy map
As you continue developing empathy for your users, focus on the emotional part of interactions (how do products make users feel?). Emotions play a tremendous role in how we think about products. When users develop positive associations with products, they are more likely to continue using them. That’s why it’s essential to collect emotional responses (both positive and negative) that test participants’ experience when performing a particular task in a product.

Phase 3

Define

At this stage, we analyze the qualitative and quantitative data we obtained during the empathize stage to draw insights from it. The information will define a problem statement and guide the ideation process. Clear problem statements will navigate the product team throughout the design process. In addition, those statements will help you understand what features and functions your users need to solve their problems.
We use the following techniques to help define the problem and guide your process:
  • User journey analysis
  • How might we technique
To help you define the problem, take a human-centred approach. For example, if you redesign an online book subscription service and need to acquire new users, do not define the problem as, “We need to increase the percentage of teenage readers by 30%.” Instead, frame it from the user’s perspective: “Teenagers need to have affordable access to educational literature to learn more about the world.”

Phase 4

Ideate

Ideation, or generating ideas, is a phase in which you go from understanding problems to exploring solutions. The identified ideas will be prototyped and tested with people who represent your target audience.
We use the following techniques to help define the problem and guide your process:
  • Worst Possible Idea
  • Sketching
During this stage, we do not judge the ideas. When it’s time to generate ideas, we give ourselves and our team creative freedom. The more ideas you generate, the better. Don’t judge your ideas’ technical feasibility or quality in this step.

Phase 5

Prototype

Prototyping allows you to turn ideas generated in the previous phase into tangible artifacts that can be tested later with real users. Most of the time, you start with low-fidelity prototypes (prototypes that convey the basic idea of the intended solution) and move towards high-fidelity as you get more user feedback. We use the following techniques to help define the problem and guide your process:
  • Paper prototyping
  • Sketch App
  • Figma
We consider the following during this stage:
  • We do not limit ourselves only to one prototype
  • We create a library of common elements
  • We think about technical feasibility and business viability

Phase 6

Test

This phase aims to understand what parts of your design are effective and which are not. A product team gives a prototype to test participants during the testing phase. It encourages them to complete some everyday tasks with it. Testing will provide a product team with a clearer understanding of how real users interact with a product, what problems they face, and how they feel. We use the following techniques to help define the problem and guide your process:
  • Moderated usability testing
  • Focus groups
  • Figma
We consider the following during this stage:
  • We critically evaluate design
  • Focus on minimizing cognitive load in UX

Understand the people you design for

The goal of design thinking is to design with real users in mind. Designers gain an intimate understanding of people who will use their product and offer a solution that satisfies their needs. The success of organizations like IDEO proves the fact that when the design thinking process becomes an integral part of organizational culture, the organization starts to foster creativity, collaboration, and innovation.

Design thinking isn’t always a linear process

It is important to mention that the five phases of the design process defined above are not always sequential. In many cases, it’s a highly iterative loop. Depending on the needs of a project, individual steps can occur in parallel, or the product team can move between phases as they design a product.

We Promise. We Deliver

Choosing the right development team can turn your dreams into reality, and choosing the wrong one can turn your dreams into a nightmare. Our team is agile, highly knowledgeable, and indispensable. Amid the stress around the pandemic, Webster is committed to providing unparallel and uninterrupted Design, UI/UX, Web & App Development, and Marketing services to all of our existing and new clients.
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We are a Canadian & Bahamian based web, app, UI/UX design company. At Webstring, our process is tailored to your specific needs. Delivering high-quality work on time and within budget.

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