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Design

Branding

With the digital space being more crowded than ever with many brands having increasingly similar products from one competitor to the next, branding design can be a key differentiator in helping a brand stand out and resonate with target audiences.
A brand’s design should ideally represent the personality of a brand, its values, and it can be a powerful tool in shaping consumer attitudes about your brand. Sometimes, a memorable logo or catchy color scheme can leave a longer-lasting impression on consumers than any big-budget ad campaign.
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Logos

Cards & Letterheads

Pamphlets & Brochures

Menu's & Ads

Branding Process

Phase 1

Build your brand strategy

The first step is perhaps the biggest. Who are you as a brand, or rather, who do you want to be? Define the “why” for your existence and focus on a set of core values you want to have as a brand.
Phase 1

Phase 2

Do market research

To best position yourself in a market, you must first understand that market. Building a brand strategy without knowing your target audience or your competitors is just shooting in the dark.
Phase 2

Phase 3

Develop your brand identity

Your brand identity is made up of tangible, recognizable brand elements that work as a cohesive whole. The main objective of every brand identity is to create something distinct and recognizable by customers.
Phase 3

Phase 4

Build your style guide

Though often considered “optional,” brand style guides go a long way for ensuring the success of your branding process. All the work you put into understanding your brand and designing your brand elements is wasted without a style guide to keep track of your choices.
Phase 4

Phase 5

Work on brand awareness

Also known as “brand awareness building,” this step of the branding process is concerned with your long-term branding strategies. Creating a brand is only the beginning.
Phase 5

The process is continuous

There’s a great deal of beauty in building something, allowing all the parts to interact in harmony. When you actively choose what to include or take away, then you yourself become a part of what you’re making.
But unlike constructing a building or painting a picture, making a brand never really ends. There are always tweaks and sometimes even complete do-overs, not to mention periodic updates. It helps to have a reliable core to your brand personality, something to trace yourself back to the root of it all: your values and purpose.

We Promise. We Deliver

Choosing the right development team can turn your dreams into reality, and choosing the wrong one can turn your dreams into a nightmare. Our team is agile, highly knowledgeable, and indispensable. Amid the stress around the pandemic, Webster is committed to providing unparallel and uninterrupted Design, UI/UX, Web & App Development, and Marketing services to all of our existing and new clients.
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We are a Canadian & Bahamian based web, app, UI/UX design company. At Webstring, our process is tailored to your specific needs. Delivering high-quality work on time and within budget.

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Our Work

  • Web Projects
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