Marketing
Google & SEO
The key difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t pay to be in that space. To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something.
Coming up with great content isn’t easy, but the good news is, you don’t always need to create your content from scratch. You can piggyback off of what others have created but simply add more value and make your piece of content more in-depth.
Youtube
Google & SEO Process
SEO and Google Algorithm Updates
SEO may often feel unapproachable or impossible because of the term “algorithm.” An algorithm is a series of operations a search engine uses to calculate and rank websites based on when someone uses a specific search query.
You may have heard algorithms are always changing, and, to some degree, that’s true. Google makes what they call “core updates” multiple times a year to better serve those searching online. You can explore a history of Google algorithm updates on the Moz website.
However, while Google may often make tweaks, your main concern should continue creating high-quality content, using relevant keywords, and building reputable backlink relationships. You shouldn’t try to “game the system” when it comes to Google’s algorithms, as a major reason for the continual updates is to weed people who do that out. You could actually hurt your rankings by focusing too much on the algorithm and not enough on your content.